If a company wants to get a product put out there, going to something like twitter, which has become one of the fastest growing social media sites, would be the best way to do it. Twitter allows you to promote a product, others to retweet your product and for the amount of people that are active on twitter, it would be the best way for others to get to know about the product. Another way a company gets its product out is by the google tab. The more well known the company is, the higher up it will be placed on the google search. This also allows companies to monitor what people are looking for exactly and how they can change there products in order to satisfy the people.
This is why using social media sits are so important to business now, and why more businesses that dont use them need to start. Twitter for example allows you to directly tweet at someone, or add a hashtag which singles out the product that you are looking for. This is a great way for a person to find out the reviews of a product and what people are saying about the product. The best thing most monitoring companies could do was monitor people. This gives companies a inside perspective of what people want or how they feel about certain products.